- Sports Betting Companies Stock
- Sports Betting Technology Companies
- New Online Sports Betting Companies
Significant growth forecasts
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- New York could be the biggest sports betting market in the US, but Gov. Andrew Cuomo's mobile betting proposal will keep sports bettors jumping over state lines to wager or push them to offshore.
- 1 day ago On February 3, Real Luck Group announced that the company would be adding traditional sports betting to the platform in partnership with EveryMatrix Ltd. Luckbox will be adding more than 105 traditional sports.
Recent reports from a pair of investment firms are extremely bullish on the combined sports betting and internet gambling markets over the next several years. The reason: companies in overlapping verticals are finally realizing that joining forces can benefit everybody.
grow viewership, increase overall fan engagement, and drive significantly higher market values”
“The once disparate categories of online gaming, media and sports are joining teams to create powerful partnerships that we believe will grow viewership, increase overall fan engagement, and drive significantly higher market values for all those connected,” Macquarie Research analysts explained in a report published Tuesday.
Morgan Stanley forecasts the US sports betting and internet gambling markets to grow to $15bn within the next four years, while Macquarie thinks the value could be double that by 2030. Two-thirds of Morgan Stanley’s projection comes from sports betting.
David Schwartz, a gambling historian at the University of Nevada Las Vegas, told the Associated Press that US geographic expansion is “nearly complete,” so gaming firms are looking to grow upwards instead of outwards. As such, sports betting and online gambling are the most appealing options.
Rush of media, sports betting partnerships
Since the United States Supreme Court overturned PASPA in May 2018, the legalization of sports betting in the US has exploded. Currently, nearly half the states have some form of legal sports betting, either retail, online, or both, and many more states are evaluating legislation.
virtually every major media company has gotten onboard
As a result of sports betting expansion, media companies have partnered with sports betting firms to capitalized on the booming interest in wagering. As Macquarie Research points out, virtually every major media company has gotten onboard: Sinclair Broadcasting with Bally’s, FOX and Flutter Entertainment (the deal was made with The Stars Group), CBS with William Hill, ESPN with both Caesars and DraftKings, Yahoo with BetMGM, NBC with Australia’s PointsBet, Turner Sports with rivals FanDuel and DraftKings, and Barstool Sports with Penn National Gaming.
Daily fantasy sports, which hit the mainstream before the sports betting surge, is also on the move, most notably with the recent Bally’s acquisition of Monkey Knife Fight and Caesars’ investment in SuperDraft.
Analysts believe it is not just a pandemic boost, though, but rather a long-term move. Morgan Stanley calls legal US gambling expansion a “once-in-a-generation shift for what was a mature gaming industry.”
Sports Betting Companies Stock
eSports sports betting growing despite challenges
2020 was also a crossroads for the eSports industry, which has gained more acceptance in the mainstream, particularly with the streaming boom. To some degree, the pandemic helped eSports, as lockdowns forced people to stay at home, leading to more people both playing and watching games online. Additionally, “sports replacements” like NBA2K leagues and eNASCAR iRacing, rose from near-anonymity as fans looked for something to satisfy their sports fixes.
At the same time, however, the live mega-blockbuster eSports events, like traditional sporting events, were forced to cancel because of the pandemic. For instance, the Dota 2 tournament The International, the largest eSports tournament in the world, postponed its festivities until at least 2021. The International’s 2019 prize pool was $34.3m, generated entirely from the sale of in-game Battle Passes.
the challenge from a sports betting perspective is the collection of data
Mark Balch, VP of eSports betting services at Bayes Esports, said that despite the growth in eSports, the challenge from a sports betting perspective is the collection of data. Because the competitions are in internet-based games (even for in-person contests), it is more difficult to data services to gather and disseminate that data to sportsbooks quickly and accurately. Wild joker casino. Traditional, live sporting events have “low latency broadcasts” and generally more consistent standards, making sports betting data, especially for in-game wagering, more reliable.
Frequent game updates and an overall lack of transparency compared to traditional sports also makes betting data collection more challenging. Balch believes, however, that while eSports betting might not grow as fast as in traditional sports, it is still an industry with a promising future.
Sports Betting Companies Are Uniquely Positioned For Expansion
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New York, NY – February 8, 2021 – Legal breakthroughs across the United States and beyond are helping to bring the sports betting industry into the mainstream like never before. As legal restrictions to online sportsbooks come down, the industry has new opportunities to integrate betting into other pillars of the sports entertainment experience for increased visibility, accessibility, and convenience. Through partnerships and acquisitions, sports betting and entertainment companies like Real Luck Group Ltd, “Luckbox”, (TSXV: LUCK), Fubotv Inc (NYSE: FUBO), Elys Game Technology Corp (NASDAQ: ELYS) (NEO: ELYS), Esports Entertainment Group Inc (NASDAQ: GMBL), and Score Media and Gaming (TSX: SCR) (OTCPK: TSCRF) are integrating betting with sports streaming platforms, sports news outlets, and more to give fans the most complete entertainment experience possible.
Luckbox is Building the Most Complete Sports Entertainment Experience
Real Luck Group Ltd, “Luckbox”, (TSXV:LUCK) is working to build a complete esports and traditional sports betting experience by building a platform that lets users watch and bet on nearly any major event anywhere in the world. Luckbox is a fully licensed global esports betting platform that offers real-money betting pre-match and mid-game while also providing high-quality streaming of nearly every match.
Luckbox offers high-quality live streaming of 90 percent of esports matches featured on the platform, giving users a single destination to seamlessly place their bets and watch the action. Luckbox features more esports matches than almost any other esports betting platform in more than 80 countries. The Luckbox platform includes the 13 biggest esports titles going today and is easily able to quickly add new titles as they rise in the esports scene.
On February 3, Real Luck Groupannounced that the company would be adding traditional sports betting to the platform in partnership with EveryMatrix Ltd. Luckbox will be adding more than 105 traditional sports with around 85,000 pre-match events, 70,000 live events, and 450 types of bets each month.
“The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top-five event globally, gets underway this week,” Luckbox CEO Quentin Martin said in the company’s release. “Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV. Luckbox is a destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”
Gaming Companies Expand into Sports Entertainment Ecosystem
Canadian sports media company Score Media was spun out in 2014 to create Score Media and Gaming (TSX:SCR) (OTC:TSCRF), which runs its flagship theScore sports media outlet, along with adjacent sports and esports betting platforms. In January this year, the company released its Q1 financial results, showing the company’s best ever quarter for media revenue and exponential handle growth for its betting platform.
Sports-centric streaming platform FuboTV Inc (NYSE:FUBO) took its first step into the world of sports betting in December with the acquisition of Balto Sports. Balto Sports is a platform that develops tools for users to organize and play fantasy sports games and FuboTV says that it intends to combine Balto’s technology with its own to launch a free-to-play gaming offering.
B2B and B2C Betting technology company Newgioco became Elys Game Technology Corp (NASDAQ:ELYS) (NEO:ELYS) this past summer and the company announced that it would be shifting its focus to the rapidly growing US sports betting market. On January 28, the company announced that it expects revenue growth of 26 percent for the fourth quarter of 2020.
In addition to facilitating online esports betting, Esports Entertainment Group Inc (NASDAQ:GMBL) runs a platform that lets its users participate in multi-player mobile, console, and PC esports tournaments online for cash prizes. The company has been busy at the start of 2021 acquiring assets to add to its esports offerings. On January 21, the company completed its acquisition of the Esports Gaming League. On January 25, the company finalized a binding agreement to acquire esports-related platforms Helix eSports and ggCircuit.
As jurisdictions continue to open up to online sports betting, there is growing opportunity for companies like Real Luck Group to integrate themselves into other parts of the sports entertainment experience, allowing them to become indispensable parts of the sports entertainment ecosystem.
For more information on Real Luck Group, “Luckbox”, click here.
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